The business card is perhaps the only printed medium that will always be necessary for a business or professional.
It is the tangible identity of your business which provides your customers with everything they need to recognise you and be able to contact you. Its design should reflect the style of your business. For this reason, pay attention to the following:
Add the basic contact details
The necessary details you need to use on your card are your logo, the name of your business or your name, your status and the basic contact details such as a phone or email. Everything else is optional.
Don't forget the email!
Email is now considered an essential element of communication. Most of your customers may prefer a communication via email. It is advisable to use your business email such as "info@yourbusiness.gr" or "yourbusiness@gmail.com" instead of "ioannisioannidis1985@hotmail.gr". Your business card needs to show professionalism in all respects.
Add your business social media
If you have social media pages, it's a good idea to add them to your card. You can only use the icon of each social network or username that people can find you with.
Use only what you need to avoid overloading your card. Social media shows that you are modern and up-to-date so it's important to add them.
Tip: When creating your social media pages, make sure the username is the same everywhere for consistency. That way you can add it to your card: @mybusiness
Your cards are not a brochure
Be careful to include only the necessary details of your business. All people when they pick up a business card expect to find:
-Who are you
-What are you doing
-How they can contact you
Information such as offers, product details and photos can be used in promotional brochures or catalogues. Your card should be simple and unadorned and include only the bare essentials so that it is not cluttered.
Leave empty space on the business card
You don't have to fill all the empty space. Empty space is necessary to balance the image of your card and gives your card design "room to breathe". You can, if the design seems too empty, instead of information, add some color or a design to fill it up without cluttering it.
The aesthetics of your card of course depends on the style of your business. So if you are promoting a more minimal image, your card will be similar. If, on the other hand, you have decided to take a more complex and maximal approach, your card may follow the same logic. With the help of a professional graphic designer you will come up with the ideal corporate identity and then to the perfect business card!
Choose the safe dimension or something more special
The classic dimension of a business card is 8.5 x 5.5 cm, you can stick to this dimension to be safe and make sure your card will fit comfortably in your customer's wallet pocket. However, the dimensions vary, as a business card can be up to 9 x 5 cm , known as a visit card or even folded! From there, you choose the dimension based on your needs.
Make your business card special!
If you're a classicist, go for matte lamination. It takes care of your card from wear and tear. If you want something more fancy you can try different types of paper, or post-print finishes such as gold printing, embossing, uv spot, socoro dyeing and many more.
Plus Tip!
Use QR code
QR codes in 2021 have taken over the ways we interact with forms using our smart devices. With a simple "scan" we can visit a website, open an application or download a file.
Take advantage of this immediacy and use the QR code on your card to drive your visitors directly to your website, on your social media pages or wherever else you want.
