SEO, Off-page SEO, Ads
What does all this mean in a nutshell?
At first when someone first gets a website, they should do everything they or their builder can to make it as search engine friendly and user friendly as possible.
This means they will optimize the page's content, media and structure as much as possible so that, first, it loads quickly, and second, to have interesting content to keep the user on it. Search engines get the information and statistics they need about the quality of your page and how relevant its content is to users. So they rank your page accordingly.
Also, they need to update their profiles on all the popular platforms and link them to their website so that there is a flow of users between all these media.
For example linking your website to your updated social media pages and your professional Google profile is something that will boost your engagement and online presence.
For those who don't want to stop at that and want to do an even more powerful website promotion, there are more drastic solutions with immediate results.
Paid ads bring users to your page quickly but they cost quite a bit and if mismanaged can do you more harm than good. That's why you need an organized marketing strategy when you start an advertising campaign.
There are a few factors that help a page rise in the Google results rankings. Everything that helps engines rank our page high in organic search results is called SEO (Search Engine Optimization)
Proper search engine optimization first requires a large amount of quality content and a title that will really interest the user. It is important that key words/phrases and related terms are in the content so that there is a good semantic density, so that the user and the search engines immediately understand that the content is relevant to what they are looking for. The texts on the page should be simple and understandable, and the user experience should be easy and smooth, without unpleasant surprises.
Also important for SEO is page speed and media optimization. For this investing in a good server is vital to your page speed and user experience.
We optimize the structure and content of your page to be completely friendly to search engines and users who will visit it.
All the moves we make to update a company's information on the internet outside of its official website are called Off-page SEO.
There are hundreds of places on the internet that a business can list its information, its products or its services, and if all of these are linked to your official website and to each other they can strengthen you significantly.
First of all, a Google profile. The first step a business must take to promote itself online is to create a business profile on Google and register on Google Maps. Google is the most popular search engine so updating your information across all Google services is one of the most important steps you can take.
Afterwards, create a social media profile. For example Facebook and Instagram are among the most popular platforms with millions of users visiting them every day. So why not showcase your services or products there and promote your business to them too??
No matter how small these movements seem, they "put their little stone" in building a complete and updated online image and increasing prestige
and your credibility.
Website promotion without Google Ads is not possible!
That is, it is done, but the most effective way and a substantial promotion is with paid Google ads. These ads are done in the form of a campaign, that is, you choose what you want to advertise, to whom, for how much and with which search terms to show you in the results. From day one you will see your traffic skyrocket.
Google brought you the prospective customers to your page but from there the user experience on your page will play an important role. If they like it they stay, if they don't like it they leave.
Keep in mind that Google ads charge for each click what users will do on your page in search results so you need to check your charges at regular intervals so that you don't have exorbitant charges that will go out of your budget. Also, don't wait with Google Ads to get to the first results immediately. Your ranking will clearly improve due to increased traffic to your page, but the competition continues to exist, since other more prestigious pages are also moving forward with Google Ads Campaigns.
The best time to start building your website is now! Make the most of the online presence and modernize your business.
Facebook & Instagram Ads
Social media marketing is a way of promoting services and products that is gaining more and more ground in the field of digital marketing in recent years.
Sponsored social media ads are the easiest and most economical way reach a large number of users based on their age and location.
They are two separate platforms that work as one, so if you choose to run a Facebook Ads campaign you can choose to run it on Instagram as well. By clicking on your promoted publication, the user will go to your official website, see your product or service in more detail, thus significantly increasing the probability of making them your customer!